Creating Atmosphere with Scent Marketing
Creating Atmosphere with Scent Marketing
Creating Atmosphere with Scent Marketing has the power to persuade shoppers to stay in retail spaces longer and browse more, improve their sense of quality and create a warm feeling of familiarity. In fact, scent has been shown to increase conversion rates and encourage consumers to travel further through the sales funnel—which is why many retailers are using it as a powerful tool in their marketing strategies.
Creating Atmosphere with Scent Marketing
From hotel lobbies to home improvement stores, businesses across all industries are finding success with scent marketing by using aromas to promote their brand. In fact, studies have shown that customers are up to 55-70% more likely to buy a product when they’re exposed to the right aroma.
Creating the perfect scent for your business is all about understanding your customer base and setting a tone that will resonate with them. Ideally, you want to choose a fragrance that is unique to your business and can stand on its own. That way, when your customers smell that particular scent, they will automatically think of your brand.
While some brands choose to use candles to evoke their desired atmosphere, using aroma diffusers is a more effective solution when it comes to scent marketing. Not only are they able to distribute the scent evenly, they also don’t pose a fire hazard and require less maintenance than candles.