Grow Your Brand Online With SocialItaliani


Grow Your Brand Online

Everyone has SocialItaliani to offer – and when it comes to social media, content is key. The right tools can help you create and distribute your brand’s voice and tone across all channels, while increasing engagement.

59-year-old Angela isn’t a household name in Italy, but her discount shop has become an internet sensation. Her reassuring videos – which feature her acting as a deus ex machina to quell the worries of anxious shoppers – have made her into an icon for the country’s new generation.

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While it may seem like magic, there’s actually a clear formula behind her success. Late last year, Angela’s son contacted the Enne Agency for advice, and the agency came up with a video format that quickly struck a chord. While it seemed at first as though friction had arisen between the store and the agency over financial management and the direction of the videos, Christian has denied any rift, and An Megastore and Enne continue to work together.