Scent Marketing Trends
The sense of smell is one of the most powerful human emotions. It can trigger memories, affect behavior and even inspire brand loyalty. That’s why many businesses are embracing scent marketing—a strategy that uses specific fragrances to make customers feel more connected with the brands they buy from or visit.
Geur marketing trends store that smells like rosemary or a bakery that fills the air with baked goods, or a movie theater that has a signature scent of freshly-popped popcorn, can draw in more customers and encourage them to stay longer and spend more. The trick to using scent as a marketing tool is finding the right fragrance that complements your business and can be easily replicated throughout your retail space or office.
Scent Marketing Advice for Small and Large Businesses
As the popularity of scent marketing continues to rise, some companies are expanding their olfactory offerings beyond traditional candles and air fresheners. For example, virtual reality and augmented reality technologies are offering new possibilities for scent marketing by providing customers with immersive, more realistic olfactory experiences that allow them to experience the product or service before purchasing it.
The key to success for a scent marketing campaign is the use of consistent branding through an object like a creative candle holder or unique air freshener bottle that makes it easy for customers to identify your brand and recognize your signature fragrance. The scent should also be pleasant and not overbearing so that it doesn’t interfere with the customer experience.